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  • 3 Steps to Get Started with SEO for your Online Business

    So you’ve started your business, you launched your website, but you aren't seeing the results you expected. One thing I’ve learned from many entrepreneurs who have an online business is that they don't think they need SEO. I hear things like… “SEO is only for the big companies, my business is too small for that...” “Isn't it too early for me to start implementing SEO...?” “Its just me and I don't have the time or the team to handle that....” And the list goes on….. These are all excuses not to get started. As the digital world continues to change, now is the perfect time for entrepreneurs like yourself, to start implementing SEO into your online business and below are 3 ways to get started today. #1 - Implement Keywords that Relates Simply put, add specific words and phrases into your website that relates to your products or services. Use tools like Google Keyword Planner or Ubersuggest to find the right words that will relate to your ideal audience. Once you find those words, place them throughout your website. #2 - Create Valuable Content Create content that speaks to your audience, has value, and addresses their pain points, needs, and questions. This can be content on your website, blog, or social media pages. Valuable content keeps your ideal customers engaged in your products and services. #3 - Your Online Business has Great User Experience Great User Experience (or UX) is what keeps a user on your website. Take a look at your website and ask yourself -- Does my website fit nicely on a desktop, laptop, tablet, and phone? Do the pages load quicky or does it take too long for the pages to load? Is my website easy to navigate or will my customers have to click through multiple pages and links to find the information they are looking for. If your answer is No to any of these, its time to update the website. Getting Started with SEO is just a Few tweaks away Implementing SEO into your online business is about tweaks you can make on your website that speaks to your target audience. This is the first step to getting started with SEO and getting results for your online business. For more help with a SEO strategy for your website and online business, reach out to NyghtOwl Digital today.

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